Customer Service
Educator: Olivia Tincani, O&Co.
This in-person seminar will introduce the concept of Customer Service as a fundamental marketing and sales tool as well as a community action effort. Our seminar will allow for multiple stakeholders/employee participation (bring your partners and employees!) and builds on techniques developed by respected customer service experts, the Zingerman’s Family of Businesses. Participants will develop a service mission for the business that incorporates their core values, review best practices for delivering excellent service, learn the protocol for managing feedback, and identify details of how they want to provide their own unique individualized style of purpose-driven service for various customer types.
Prerequisites & Homework: Business Core Values & Mission Statement. Don’t have these? Watch “Intro to Strategic Planning webinar” and follow the directions in the handout for Core Values Exercise.
OLIVIA TINCANI
Olivia Tincani is the lead architect and curriculum designer for the Business Curriculum program, as well as an educator.
Olivia Tincani is a food and agriculture business educator and consultant with 16 years of experience in the field. Olivia Tincani & Co. provides business, financial and strategic planning and technical assistance for small-scale independent farms, ranches, food businesses, and the institutions that service them. Her work is grounded in a deep entrepreneurial history and her ambitious spirit infuses her teaching and consulting. Her specific expertise includes livestock operations, program and curriculum design, whole animal supply chains, regional food systems strategy, communications & marketing, and community building. Olivia takes a collaborative approach to her projects, simultaneously teaching and learning while empowering entrepreneurs and strengthening organizations. Recently, she was the program designer and core educator for the Hudson Valley Farm Business Incubator of Glynwood, a NY non-profit organization whose mission is to ensure Hudson Valley regional food and farming thrives. She serves as a Strategic Advisor for Rancho Llano Seco, is Co-Director of the nascent Grazing School of the West, and serves on advisory committees for Kitchen Table Advisors and the bi-annual National Farm Viability Conference. Other projects include work with venerated enterprises and organizations such as Pie Ranch, The Farm Bridge, and a fleet of small-scale independent farms. She was the co-founder of food service management company Fare Resources and founder of Farm 255 and Farm Burger, landmark restaurant/farm enterprises operating co-dependent food service operations alongside vegetable and pasture-based livestock farms in the rural southeast. Olivia splits time between Sonoma County (CA) and her husband’s family farm and winery in the Valtènesi region of Italy. Her hands are always in the dirt and her skin in the game.
